This season, the buzz is all about logos again. This time, 24 Sèvres and Le Bon Marché have envisioned "Let's Go Logo", a capsule collection that gives brands carte blanche to reimagine their logos.
The AMI cotton heart T-shirt is an exclusive design for the capsule collection. Truly casual, it plays around with a masculine/feminine vibe for a unique, resolutely urban style. This is a modern basic that is prettily embellished with a graphic, romantic red logo.