This season, the buzz is all about logos again. This time, 24 Sèvres and Le Bon Marché have envisioned "Let's Go Logo", a capsule collection that gives brands carte blanche to reimagine their logos.
With this cotton logo sweatshirt designed exclusively for the capsule collection, Maison Kitsuné offers us a totally offbeat version of its logo. This piece proudly displays its French origins and is part of the contemporary fashion vision of the brand. This print and the contrasting colors make this classic sweatshirt a timeless piece that is clearly so very "now."