This season, logos have everyone talking. To mark the occasion, Le Bon Marché and 24 Sèvres present "Let's Go Logo", a capsule collection that gives labels carte blanche to reinvent their logo.
Logo T-shirts are always popular, like this crewneck piece from A.P.C., the cotton Press Start T-shirt. This relaxed piece with an impeccable cut iconic of the minimalist style of designer Jean Touitou will be perfect with your jeans as well as your suits. Wear it tucked into high waisted straight cut denim jeans, for instance.